The sales and marketing department is an environment in which the knowledge of Business English and English for Specific Purposes is necessary for building relations with the client, international partners and corporations that the campaigns and products are directed at. In today’s globalized economy the field is in need of sales and marketing specialists who will be able to fluently and confidently use the English language and understand the customers needs in their own region, as well as the whole world.
Here is a short vocabulary of Business English and English for Specific Purposes words from which you will learn some important for sales and marketing words and phrases:
- adspeak
- advertiser
- blue chip
- blueprint
- body copy
- branding
- campaign
- catchline
- competition
- consumer needs
- flagship brand
- high-end product
- hits
- keyword
- launch
- product placement
- purchase
- sales pitch
- Search Engine
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Engine Results Page (SERP)
- social media content
- social network
- survey
- target group
- theme
- token
- trade fair
- trademark
English for Sales and Marketing English for Specific Purposes - Master Classes
English for Sales and Marketing – English for Specific Purposes – Master Classes in our language school Cambridge School of English is our great way of breaking the language barrier and learning the language necessary in this industry.
During the language course you will expand your skills in the following fields: understanding the language of marketing, knowing the customer, the use of english in marketing communications, conducting effective marketing campaigns, analysing marketing case studies and the functional English language.
The English for Sales and Marketing – English for Specific Purposes online course in our language school Cambridge School of English is the composite way to prepare to work in this industry – as it connects working on your language skills with expanding your professional skillset.
Click here – English for Sales and Marketing – English for Specific Purposes – to learn more about our way of teaching!
Once you choose a course that suits you, choose an e-learning platform for it so that you can continue learning on your own thanks to blended-learning!
The language school Cambridge School of English offers a wide range of online learning platforms where you can improve your language skills by yourself. They are a great addition to our Business English and English for Marketing and Sales online courses!
Cambridge AI Speech Tutor
Our modern tool, thank to which you will perfect your English pronunciation in the specific accent of your choosing. In sales and marketing recognizing and understanding accent is useful while communicating with the customer – who might be using one of said accents
Cambridge Online Tutor
Thanks to this platform you will improve you language skills through authentic videos, audios in English topped with short exercises to consolidate knowledge.